Apple vs. Google im Vergleich mit Illustrationen

1. Entscheidungsfindung

Google: create what users think they want

Apple: create what they think users want

2. Forschung und Entwicklung

Google: development over research

Apple: research over development

3. Konsistenz

Google: consistency focused on visual consistency

Apple: consistency focused on user experience

4. Vorabveröffentlichung von Produkten

Google: press releases and teasers

Apple: none

5. Designentwicklung

Google: redesigns and new trends

Apple: evergreen, long-lasting design

6. Datenschutz

Google: simulated privacy

Apple: true privacy

7. Nutzergruppen

Google: extensive coverage

Apple: limited coverage

8. Führung

Google: flat structure with distributed power

Apple: hierarchical structure with centralized power

9. Ökosystem

Google: open-source

Apple: proprietary

10. Go-to-Market-Strategie (UI)

Google: spotlight and promotions

Apple: retain existing structure